
Social media content built to earn its reach. We lead with organic. Once a content formula proves itself, paid amplification can accelerate what's already working.
The proof
So why hire a social media specialist who isn't getting their clients seen?
Here are 7 pieces of "reel" client work we prepared earlier
rad's been producing daily content for over two years. In that time we've reliably developed unique strategies on a per client basis, built to get the views and interactions our clients are after, with the audience they're actually trying to reach. Views are great, but views with your target audience are what you really want.
We also run our own custom-written testing code that looks at the variables that actually matter, and uses them to inform the content we make next. The longer we work with you, the better the content gets.
What we do
Same approach. Different levels of involvement.
We handle everything. Monthly shoot day, editing, captions, scheduling and reporting across Instagram, Facebook and TikTok. You set aside half a day a month.
*Renewal discount available
You do the filming. We give you a detailed shoot guide with word-for-word hooks and camera direction, then edit, caption, schedule and report.
*Renewal discount available
10 edited Reels from a single shoot day. Good for testing the water or topping up your content bank.
Why it matters
Before booking a tradie, a lawyer, or any service business, more people are going to Instagram and Facebook first. Not Google. Not a directory. Social. Here is what the research shows.
Consumers say social media content has influenced a purchase decision in the last six months. Among people under 35, that figure rises to 90%.
Sprout Social, 2025. 2,200+ respondents across US, UK and Australia.
People across all age groups prefer social when searching for product reviews and recommendations, not just younger generations.
Sprout Social, 2025. Social is now the #1 search destination for Gen Z, ahead of traditional search engines.
Young people now turn to TikTok or Instagram over Google Maps when looking for local services and recommendations.
Prabhakar Raghavan, Senior Vice President, Google.
Scott Morris, Chief Marketing Officer, Sprout Social
Our work
Our focus is social media for businesses and professionals, but our work spans a wide range of client accounts and industries. Here are some of our favourite examples.
Two years building a content formula that directly appealed to heavy transport operators, folding in finance tips, industry updates and announcements alongside key personalities within the business. Reliably achieving between 5,000 and 50,000 views per video.
5,000 to 50,000 views per video

A formula featuring multiple employees across the business, making Hiko one of the fastest growing electrical businesses in the Bay of Plenty on social. Reliably over 1,000 views per post, with standouts breaking 50,000 views on TikTok and Instagram.
1,000+ followers and counting
A year of short-form video content for Sam across Facebook and Instagram. Standouts include the Tauranga Marine Precinct video (250,000 views on Facebook) and the Dunedin see-saw (110,000 views on Instagram). Consistent average of 1,000 to 3,000 views per post.
250,000 views on a single Facebook post
In parallel to the primary focus on short-form content for businesses, rad's automotive photography work has also been published through outlets like NZ Performance Car, NZV8, Collecting Cars and several private owners and race teams.
Photography, specifically in the automotive space, is what first sparked Hugo's desire to build a business. Now, ten years after first picking up a camera, he still shoots for the love of it.

Common questions
Book a free 15-minute call , no obligations, just a conversation about whether Reel Action Digital is the right fit.
Book a free callOur packages:
Stay past the four-month minimum and both retainers drop automatically. No renegotiation, no re-signing, and the lower rate holds for as long as you're with us.
Every client gets a tailored quote after the initial call.
Both retainer packages cover Instagram, Facebook and TikTok, with up to 20 videos a month posted around four times a week on each platform, some of it cross-posted.
We don't currently offer LinkedIn management. The LinkedIn algorithm operates very differently to other platforms and requires a distinct content strategy to be effective. Including it as a bolt-on to these packages wouldn't do it justice.
There's usually a teething period early on while we fine-tune your specific strategy and brand. During this time you may see outliers in both directions, some content performing unexpectedly well and some underperforming. That's normal and expected.
By the two to three month mark we'll typically have enough data to see which formats and topics your audience responds to, and the strategy tightens from there. Meaningful, compounding results generally take around six months of consistent posting. Organic reach builds on itself, and an account needs that runway to show what it can do.
Yes. Social media management is done remotely, so rad works with businesses across New Zealand and internationally. For photo and video shoots we're based in Tauranga and travel within the Bay of Plenty and beyond.
Shoot travel within 30km of Tauranga is included. Beyond that we'll quote the travel upfront.
Both retainer packages have a four-month minimum. This isn't arbitrary. The first months are where we dial in your content strategy, learn your brand, and edit the first batches of content to a standard we're confident in. Cutting that short doesn't give the process a fair chance.
Free cancellation outside the minimum sign-on period. Once the four months are up you can cancel at any time with one full calendar month's notice, at no cost. Payment frequency is separate and flexible: bi-annual, quarterly, monthly or fortnightly.
Cancel inside the first four months and an early cancellation contribution applies, calculated at half the retainers remaining in the term. It covers the setup and strategy work front-loaded into those months, and it doesn't apply if you're leaving because we haven't held up our end.
The Reels one-off shoot has no ongoing commitment.
A quarterly performance review is included in your retainer, and you can request them more often as an option.
Unlike the dashboards you’d get from a paid ads specialist, which are built around spend metrics like cost-per-click and return on ad spend, ours focuses on the metrics that actually matter for organic reach: whether your content is being seen, whether it is holding attention, and which formats and topics your audience responds to.
The goal is to tell you what's working and why, so we can build more of what your audience responds to and cut what it doesn't.
Most paid ads reports tell you what your money is doing. Ours tells you what your content is doing.
We approve content in batches. Before anything goes live, a batch comes to you for approval. Once you've approved it, everything in that batch is cleared to post.
If you'd prefer to approve every individual piece of content before it goes live, we can set that up as a paid add-on. Just let us know upfront and we'll build it into the workflow.
Our focus is organic content. We advise waiting until there's a solid dataset of content to sample and judge performance from before moving into a paid ads campaign. Paid spend on content that hasn't proven itself organically tends to underperform and cost more.
If you already work with a Meta or TikTok ads specialist, we'd love to collaborate. We can create a run of videos fine-tuned specifically for paid application to feed into their campaigns.
Content we produce is licensed to you for organic use on your own channels. If you want to run it as a paid ad, that's easy to arrange, just flag it with us first.
That's what the free call is for. We'll look at your business and tell you whether organic content marketing is the right move, and if it is, what formula we'd build around. If it's not the right fit, we'll say so.