Tauranga, New Zealand

We build your audience.

Social media content built to earn its reach. We lead with organic. Once a content formula proves itself, paid amplification can accelerate what's already working.

The proof

You wouldn't hire an electrician who's never wired a house.

So why hire a social media specialist who isn't getting their clients seen?

Here are 7 pieces of "reel" client work we prepared earlier

rad's been producing daily content for over two years. In that time we've reliably developed unique strategies on a per client basis, built to get the views and interactions our clients are after, with the audience they're actually trying to reach. Views are great, but views with your target audience are what you really want.

We also run our own custom-written testing code that looks at the variables that actually matter, and uses them to inform the content we make next. The longer we work with you, the better the content gets.

What we do

Three ways to work with us.

Same approach. Different levels of involvement.

Most popular
$1,899 ex. GST / per month
Social media (Everything)

We handle everything. Monthly shoot day, editing, captions, scheduling and reporting across Instagram, Facebook and TikTok. You set aside half a day a month.

*Renewal discount available

  • Up to 20 videos a month, posted around four times a week on each of Instagram, Facebook and TikTok
  • Monthly shoot day (up to 4 hours, multiple locations, travel within 30km of Tauranga included)
  • Editing and post-production
  • Caption writing and posting
  • Quarterly performance reviews included (more on request)
  • Monthly one-hour strategy session
  • Passive page monitoring and enquiry notification
  • Phone availability 9am to 6pm weekdays
  • Account setup if required

Reduces to $1,699 +GST from your fifth month.

*4-month minimum. The lower rate then applies automatically, with no renegotiation or re-signing, and holds for as long as you're with us.

$959 ex. GST / per month
Social media (You Shoot)

You do the filming. We give you a detailed shoot guide with word-for-word hooks and camera direction, then edit, caption, schedule and report.

*Renewal discount available

  • Up to 20 videos a month, posted around four times a week on each of Instagram, Facebook and TikTok
  • Detailed shoot guide (word-for-word hooks, talking points, camera angles)
  • Editing and post-production
  • Caption writing and posting
  • Quarterly performance reviews included (more on request)
  • Monthly one-hour strategy session
  • Passive page monitoring and enquiry notification
  • Phone availability 9am to 6pm weekdays
  • Account setup if required

Reduces to $899 +GST from your fifth month.

*4-month minimum. The lower rate then applies automatically, with no renegotiation or re-signing, and holds for as long as you're with us.

$799 ex. GST, no ongoing commitment
Reels one-off shoot

10 edited Reels from a single shoot day. Good for testing the water or topping up your content bank.

  • 10 final edited short-form videos, each up to 30 seconds
  • Up to 3 hours on-site across two locations (travel included)
  • Up to 30 minutes of A-roll shoot time (talking to camera)
  • Up to 7 minutes final B-roll footage delivered (supplementary footage)
  • 2 editing revisions per video, up to 5 total across the shoot
  • Captions, colour grading, cuts and transitions

Extras by negotiation before shoot day. Add-ons after quote is accepted may incur a higher fee.

Why it matters

Your customers are checking
before they call.

Before booking a tradie, a lawyer, or any service business, more people are going to Instagram and Facebook first. Not Google. Not a directory. Social. Here is what the research shows.

76%
Influenced by social

Consumers say social media content has influenced a purchase decision in the last six months. Among people under 35, that figure rises to 90%.

Sprout Social, 2025. 2,200+ respondents across US, UK and Australia.

37%
Go to social first

People across all age groups prefer social when searching for product reviews and recommendations, not just younger generations.

Sprout Social, 2025. Social is now the #1 search destination for Gen Z, ahead of traditional search engines.

40%
Skip Google Maps

Young people now turn to TikTok or Instagram over Google Maps when looking for local services and recommendations.

Prabhakar Raghavan, Senior Vice President, Google.

Social is where discovery happens now,
making it the future of business.

Scott Morris, Chief Marketing Officer, Sprout Social

Our work

Here’s where you’ll have seen our work

Our focus is social media for businesses and professionals, but our work spans a wide range of client accounts and industries. Here are some of our favourite examples.

Finance

Quantum Asset Finance

@quantumassetfinance

Two years building a content formula that directly appealed to heavy transport operators, folding in finance tips, industry updates and announcements alongside key personalities within the business. Reliably achieving between 5,000 and 50,000 views per video.

5,000 to 50,000 views per video
Quantum Asset Finance team
Hiko Electrical team on the job
Trades

Hiko Electrical

@hikoelectrical

A formula featuring multiple employees across the business, making Hiko one of the fastest growing electrical businesses in the Bay of Plenty on social. Reliably over 1,000 views per post, with standouts breaking 50,000 views on TikTok and Instagram.

1,000+ followers and counting
Sam Uffindell, Tauranga MP
Politics

Sam Uffindell, Tauranga MP

@samuffindelltauranga

A year of short-form video content for Sam across Facebook and Instagram. Standouts include the Tauranga Marine Precinct video (250,000 views on Facebook) and the Dunedin see-saw (110,000 views on Instagram). Consistent average of 1,000 to 3,000 views per post.

250,000 views on a single Facebook post
Photo
NZV8 magazine cover feature

Not just short-form

@reelactiondigital.jpg

In parallel to the primary focus on short-form content for businesses, rad's automotive photography work has also been published through outlets like NZ Performance Car, NZV8, Collecting Cars and several private owners and race teams.

Photography, specifically in the automotive space, is what first sparked Hugo's desire to build a business. Now, ten years after first picking up a camera, he still shoots for the love of it.

NZV8 magazine cover feature
Multiple cover features

Common questions

Before you reach out

Book a free 15-minute call , no obligations, just a conversation about whether Reel Action Digital is the right fit.

Book a free call
How much does it cost? +

Our packages:

  • Social media (Everything), where we handle the shoot, is from $1,899 +GST per month, reducing to $1,699 +GST from your fifth month.
  • Social media (You Shoot), where you film and we take care of the rest, is from $959 +GST per month, reducing to $899 +GST from your fifth month.
  • The Reels one-off shoot is $799 +GST with no ongoing commitment.
  • Photography (half or full day) starts from $399 +GST.

Stay past the four-month minimum and both retainers drop automatically. No renegotiation, no re-signing, and the lower rate holds for as long as you're with us.

Every client gets a tailored quote after the initial call.

What platforms do you manage? +

Both retainer packages cover Instagram, Facebook and TikTok, with up to 20 videos a month posted around four times a week on each platform, some of it cross-posted.

We don't currently offer LinkedIn management. The LinkedIn algorithm operates very differently to other platforms and requires a distinct content strategy to be effective. Including it as a bolt-on to these packages wouldn't do it justice.

How long until we see results? +

There's usually a teething period early on while we fine-tune your specific strategy and brand. During this time you may see outliers in both directions, some content performing unexpectedly well and some underperforming. That's normal and expected.

By the two to three month mark we'll typically have enough data to see which formats and topics your audience responds to, and the strategy tightens from there. Meaningful, compounding results generally take around six months of consistent posting. Organic reach builds on itself, and an account needs that runway to show what it can do.

Do you work outside Tauranga? +

Yes. Social media management is done remotely, so rad works with businesses across New Zealand and internationally. For photo and video shoots we're based in Tauranga and travel within the Bay of Plenty and beyond.

Shoot travel within 30km of Tauranga is included. Beyond that we'll quote the travel upfront.

What is the minimum commitment? +

Both retainer packages have a four-month minimum. This isn't arbitrary. The first months are where we dial in your content strategy, learn your brand, and edit the first batches of content to a standard we're confident in. Cutting that short doesn't give the process a fair chance.

Free cancellation outside the minimum sign-on period. Once the four months are up you can cancel at any time with one full calendar month's notice, at no cost. Payment frequency is separate and flexible: bi-annual, quarterly, monthly or fortnightly.

Cancel inside the first four months and an early cancellation contribution applies, calculated at half the retainers remaining in the term. It covers the setup and strategy work front-loaded into those months, and it doesn't apply if you're leaving because we haven't held up our end.

The Reels one-off shoot has no ongoing commitment.

What’s in the performance report? +

A quarterly performance review is included in your retainer, and you can request them more often as an option.

Unlike the dashboards you’d get from a paid ads specialist, which are built around spend metrics like cost-per-click and return on ad spend, ours focuses on the metrics that actually matter for organic reach: whether your content is being seen, whether it is holding attention, and which formats and topics your audience responds to.

The goal is to tell you what's working and why, so we can build more of what your audience responds to and cut what it doesn't.

Most paid ads reports tell you what your money is doing. Ours tells you what your content is doing.

Do we approve content before it goes live? +

We approve content in batches. Before anything goes live, a batch comes to you for approval. Once you've approved it, everything in that batch is cleared to post.

If you'd prefer to approve every individual piece of content before it goes live, we can set that up as a paid add-on. Just let us know upfront and we'll build it into the workflow.

Do you run paid advertising or boost posts? +

Our focus is organic content. We advise waiting until there's a solid dataset of content to sample and judge performance from before moving into a paid ads campaign. Paid spend on content that hasn't proven itself organically tends to underperform and cost more.

If you already work with a Meta or TikTok ads specialist, we'd love to collaborate. We can create a run of videos fine-tuned specifically for paid application to feed into their campaigns.

Content we produce is licensed to you for organic use on your own channels. If you want to run it as a paid ad, that's easy to arrange, just flag it with us first.

What if we are not sure social media is right for our business? +

That's what the free call is for. We'll look at your business and tell you whether organic content marketing is the right move, and if it is, what formula we'd build around. If it's not the right fit, we'll say so.